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Welcome to Balancy Documentation

Balancy is the orchestration layer behind LiveOps and monetization in mobile games.

Instead of hardcoding events, offers, progression systems and personalization into the game client, Balancy centralizes all monetization and LiveOps logic in one configurable system.

Once integrated, your team can operate, modify and personalize LiveOps without requiring new builds for every change. Balancy becomes the single source of truth for your in-game economy and LiveOps operations.

What is Balancy?

Balancy offers an infrastructure platform, which allows:

  • Configure and schedule events
  • Manage virtual currencies and inventories
  • Personalize in-game shops and offers
  • Segment players by behavior or value
  • Run A/B tests on structure, pricing and rewards
  • Iterate on progression systems without new builds

Our platform provides a configurable LiveOps control layer, with tools such as Git-like CMS for defining economy structures and content as well as pre-built LiveOps templates. They can be used as starting points and adapted to your own game logic and UI using Balancy’s no-code UI builder.

Balancy replaces repetitive LiveOps engineering work, freeing up developers to focus on core gameplay systems and feature development.

Why use Balancy?

Operational Independence

Product, monetization and LiveOps teams can:

  • Launch new offers
  • Adjust rewards and pricing
  • Change event timing
  • Run segmented campaigns
  • Activate A/B tests

Without waiting for client updates.
This shortens iteration cycles and removes bottlenecks between teams.

Personalization at Scale

Balancy enables dynamic monetization logic:

  • Different offers for different segments
  • Behavior-based triggers
  • Cohort-based event variations
  • Personalized shop configurations

Our partners have increased ARPDAU by up to 37% and accelerated development cycles by up to 50% by centralizing and personalizing their LiveOps with Balancy.

Faster Experimentation

LiveOps performance depends on iteration speed.
Balancy enables teams to:

  • Test pricing variations
  • Experiment with reward structures
  • Run multiple calendar variants simultaneously
  • Modify progression speed mid-cycle

This enables continuous experimentation instead of relying on infrequent release cycles.

Portfolio-Level Control

For publishers and multi-title studios, Balancy enables centralized LiveOps management across games.

Logic, structures and configurations can be reused and adapted across your whole portfolio, eliminating duplication and additional development.

Balancy also enables studios to scale LiveOps monetization alongside growing DAU by centralizing configuration of calendars, offers and segmentation.

Who Balancy is For?

Balancy is designed for companies that:

  • Want to reduce engineering dependency for LiveOps
  • Need segmentation and personalization at scale
  • Operate multiple titles
  • Run frequent monetization experiments
  • Want faster iteration without expanding the team
  • Or Studios at the start of their LiveOps journey who want to apply successful liveOps mechanics to their games

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How to use this guide?

This guide is divided into several sections:

  • Quick Start: This section covers setting up Balancy and running LiveOps.
  • LiveOps: Here, you'll find more detailed instructions on using Live Operations.
  • Content Management System: This section overviews the Balancy balance editor, inventory, and in-game economy.
  • Deploy: Learn how to deliver data from Balancy to players.

Feel free to navigate through the documentation in a way that suits best to your needs. If you have any questions or issues, please don't hesitate to contact our support team. We're here to help!